Léčebna dlouhodobě nemocných Rybitví
The Caregiver“Jsme partneři, naším posláním je pomáhat, Vaším žít.”
Serves Patients requiring long-term care and rehabilitation
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Léčebna dlouhodobě nemocných Rybitví anchors on a muted Purple (#695e79) as their primary brand signal, paired with Purple (#4b3e5f), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#695e79
Primary
#4b3e5f
Secondary
#fefefe
Background
#e8e8e5
Background
#c9c5ce
Background
#325584
Accent
Typography
Headings set in Outfit (a sans-serif — clean, modern, and optimized for digital), body in Trebuchet MS (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Léčebna dlouhodobě nemocných Rybitví is formal and professional, authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Deep Purple
Used for the header and other design elements, conveying a sense of calm and professionalism.
Outfit
Modern and clean font used for headings and body text.
Calm, professional photography
Images of the facility and staff, conveying a sense of care and professionalism.
Social Media Intelligence
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