Ledová říše
The Innocent“Nejlepší zmrzlina v Jižních Čechách”
Serves Families and individuals seeking high-quality, locally-made ice cream
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Ledová říše anchors on Blue (#43a7e8) as their primary brand signal, paired with Blue (#2879d0), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#43a7e8
Primary
#2879d0
Secondary
#184aa2
Accent
#78c0fb
Accent
#f6faf6
Background
#95b7e4
Accent
Typography
Headings set in Concert One (a display face — designed for headlines and visual impact), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Ledová říše uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: playful, friendly, modern.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Ledová říše is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
food photography, product-focused
natural
vibrant
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Ledová říše is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ledová říše. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Nejlepší zmrzlina v Jižních Čechách
Repeated prominently on the site, claiming regional superiority.
#2064c2
Dark blue used in the logo and for headings, creating a sense of quality.
Love for Ice Cream
The site mentions the company's founding based on a love for ice cream in 2009.
Maximální ovocný podíl
Claims of high fruit content in their ice cream.
Frozen Lettering
The logo uses a distinctive typeface that appears to be made of ice or snow, giving a frozen or icy texture to the letters.
Child with Ice Cream
The photography style features a child enjoying an ice cream cone in a natural, outdoor setting, suggesting a focus on family and natural ingredients.
Social Media Intelligence
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