What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Legia anchors on Blue (#2688ba) as their primary brand signal, paired with Red (#ff0000). The palette balances warm and cool tones.
#2688ba
Primary
#60605f
Background
#adaeab
Background
#393b3b
Background
#eeefeb
Background
#ff0000
Secondary
Typography
Headings set in gentium-book-basic (a serif — evoking tradition, authority, and print heritage), body in ubuntu (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Legia is authoritative and decisive, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Light Grey (#eff0ec)
Used as a background color, providing a clean and neutral base.
Ubuntu
Used for headings and body text, providing a modern and readable appearance.
LEGIA font
The LEGIA logo uses a sans-serif font with a slightly futuristic and bold appearance.
Office scene
The website uses images of people working in an office environment, often with HP printers in the background.
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