LEGO
The Creator“Take on a new building adventure with these inspirational LEGO® sets.”
Serves Children and Adults
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
LEGO anchors on a vivid Blue (#005ad2) as their primary brand signal, paired with Orange (#e96f14), and accented by Yellow. The palette balances warm and cool tones.
#005ad2
Primary
#e96f14
Secondary
#ffd502
Accent
#ffffff
Background
#011c58
Text
#e6f5e5
Surface
Typography
LEGO uses Cera Pro across both headings and body — a sans-serif — clean, modern, and optimized for digital.
Logo Anatomy
LEGO uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: Geometric, Bold, Playful.
Combination Mark
Rectangle
Icon + Text
6/10
Brand Character
LEGO is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible and playful and witty.
first_plural
middle_school
playful
Signature Words
Design Playbook
Product Focused, Lifestyle, Studio
Bright
Vibrant
Flat
Top Navigation
Rounded
Balanced
Image Carousel
Digital Footprint
Built on Next.js, active on 4 social platforms.
Market Presence
Global presence, based in DK.
DK
global
en
LEGO is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by LEGO. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: Rectangle
Brand Codes
#ffd502
Bright yellow, a core part of the LEGO brand identity, used in the logo and website.
LEGO Typewell Bold
Custom font used for headings, reflecting the playful and blocky nature of LEGO bricks.
LEGO brick
The iconic LEGO brick shape is instantly recognizable and central to the brand.
LEGO Minifigure
The LEGO Minifigure is a widely recognized and beloved brand character.
Social Media Intelligence
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