Hartmann Direct
The CaregiverServes Individuals seeking healthcare products and medical supplies
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Hartmann Direct anchors on a vivid Blue (#03d7b3) as their primary brand signal, paired with Blue (#e2faf6), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#03d7b3
Primary
#e2faf6
Secondary
#7eebd8
Accent
#b0f2e8
Accent
#ffffff
Background
#39e0c4
Accent
Typography
Headings set in Roboto-Bold (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hartmann Direct uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hartmann Direct is authoritative and decisive, warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, based in DE.
DE
national
cs
Hartmann Direct is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hartmann Direct. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Teal
Used extensively for the primary brand color, especially in buttons and accents.
Roboto
Used for body text, providing a clean and modern feel.
HARTMANN direct
Used as the brand name and a direct call to action.
Shopping Cart Icon
A simple, outlined shopping cart icon with rounded edges and a horizontal line inside the cart.
Social Media Intelligence
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