Dis. Lenka Brunová
The CaregiverServes Expectant parents and new parents
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Dis. Lenka Brunová anchors on a muted Orange (#dddad2) as their primary brand signal, paired with Yellow (#f6d002), and accented by Orange. The palette leans warm — inviting and energetic.
#dddad2
Primary
#f6d002
Secondary
#edcaa4
Accent
#deae96
Accent
#b28c7c
Accent
#f8f8f8
Background
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Dis. Lenka Brunová is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
soft
Signature Words
Design Playbook
natural
full_color
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Brand Codes
Lenka Brunová
The website is named after and features the founder.
Light Blue
Used for headings and links, providing a calm and trustworthy feel.
Service + Target Group
Naming services based on their type and target group (e.g., 'Kurzy a poradenství v těhotenství a mateřství').
Eone packaging
The Eone product packaging features a white background with a yellow flower illustration and a sans-serif font.
Medela packaging
The Medela product packaging features a white background with a yellow accent and a black sans-serif font.
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