Lenovo
The CreatorServes Professionals and consumers seeking reliable technology solutions
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Lenovo anchors on Red (#e1251b) as their primary brand signal, paired with Blue (#294e95), and accented by Blue. The palette leans warm — inviting and energetic.
#e1251b
Primary
#294e95
Secondary
#00ffff
Accent
#ffffff
Background
#171717
Text
#f5f5f5
Surface
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Lenovo is authoritative and decisive, energetic and passionate, technically detailed.
third
college
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
top_navigation
rounded
balanced
image_carousel
Digital Footprint
active on 5 social platforms.
Market Presence
Global presence, headquartered in Hong Kong, HK, communicating in 15 languages.
CN
Hong Kong, HK
global
nl, sv, en, es, fi, da, pt, ko, th, ja, fr, zh, de, no, it
Lenovo is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Lenovo. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Lenovo Red
#e1251b used in logo and accents throughout the website.
Montserrat
Used for headings, providing a modern and bold look.
Lenovo
The brand is known by its acronym.
Series + Descriptor
Products are named using a series name (e.g., ThinkPad, IdeaPad) followed by a descriptor.
Mega Menus
Extensive use of mega menus for product navigation.
Social Media Intelligence
More brands in Technology
Explore other brands in this industry to compare visual identities.
