Lenovo Store
The Everyman“Lenovo-store”
Serves Consumers and businesses seeking Lenovo products
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
and accented by Gray. The palette leans cool — projecting trust and professionalism.
#bbbcbc
Accent
#686968
Accent
#fbfbfb
Background
#4d504e
Accent
#040607
Background
#eaeaea
Accent
Typography
Headings set in PoppinsRegular (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Lenovo Store uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Lenovo Store is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CN.
CN
national
cs
Lenovo Store is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Lenovo Store. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#408ed7
Primary blue used for buttons, links, and highlights throughout the site.
Poppins
Used for headings and important text, providing a modern and clean feel.
Product Categories
Clear and descriptive naming of product categories (e.g., 'Notebooky', 'Počítače').
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