What Drives Them
Color Intelligence
and accented by Gray. The palette balances warm and cool tones.
#d4d5d4
Accent
#37343c
Text
#918b87
Accent
#6e6662
Accent
#a9b1b1
Accent
#f9f9f9
Background
Typography
Leonella.cz uses Manrope across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Leonella.cz is energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on PrestaShop, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ, communicating in 4 languages.
CZ
national
en, cs, pl, sk
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Brand Codes
Light Gray
Used as a background color, creating a clean and modern aesthetic.
Manrope
Used for headings and body text, providing a modern and readable appearance.
Leonella logo font
The Leonella logo uses a handwritten-style font with a flourish on the 'L'.
Product photography
The product photography features models posing in front of a white or light-colored background, often with a slightly blurred or soft focus effect.
Social Media Intelligence
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