What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
INTERCUT anchors on a vivid Red (#ed1f25) as their primary brand signal, paired with Yellow (#ece5ce), and accented by Yellow. The palette leans warm — inviting and energetic.
#ed1f25
Primary
#ece5ce
Secondary
#eacf2c
Accent
#e43f27
Accent
#686364
Accent
#a7a8ab
Accent
Typography
Headings set in OpenSansCondensed, body in OpenSans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
INTERCUT uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
INTERCUT is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Red (#ed1f25)
Used for the logo and key call-to-action buttons, conveying energy and urgency.
Open Sans Condensed
Used for headings and titles, providing a modern and efficient look.
Lepidla Loctite
Repeated phrase emphasizing the brand and product type.
Product Category + Brand
Naming products by category followed by the Loctite brand name.
LEPIDLA typography
The logo features a bold, sans-serif typeface for the word "LEPIDLA", with a red vertical line separating it from "ONLINE.cz".
Loctite red bottles
The Loctite products are packaged in distinctive red bottles with white lettering and a yellow sunburst icon.
Social Media Intelligence
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