What Drives Them
Brings ideas to life. Values imagination and self-expression.
Lersen emphasizes efficiency through its values (customer satisfaction, innovation), personality (efficient, reliable), signature words (efektivní, úsporné), and voice (technicality, confidence, urgency). This suggests a focus on providing efficient heating solutions for industrial spaces.
Color Intelligence
Lersen anchors on a vivid Blue (#003369) as their primary brand signal, paired with Blue (#394a5d), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#003369
Primary
#394a5d
Secondary
#1b314b
Accent
#000000
Background
#b9bdc2
Background
#f2f3f5
Background
Typography
Lersen uses Silka across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Lersen uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean, professional.
Wordmark
rectangle
Text
3/10
Brand Character
Lersen is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
industrial, product-focused
natural
full_color
flat
top_fixed
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, en
Lersen is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Lersen. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Lersen Blue
The dark blue color (#002e5d) used in the logo and throughout the website.
Silka Sans
The Silka font family used for headings and body text.
Product Focus
Product names are descriptive and focus on functionality.
Clean Layout
A clean and modern layout with clear sections and easy navigation.
Lersen Font
The Lersen logo and website headings use a distinctive, modern sans-serif font with a slightly rounded appearance.
Industrial Space
The website uses photography that showcases large, clean industrial spaces, often with blue-toned lighting and a focus on the scale of the environment.
More brands in Heating & Ventilation
Explore other brands in this industry to compare visual identities.
