What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
LESEM anchors on a muted Blue (#abb8c3) as their primary brand signal, paired with Green (#7bdcb5), and accented by Gray. The palette leans warm — inviting and energetic.
#000000
Background
#abb8c3
Primary
#7bdcb5
Secondary
#eeeeee
Accent
#282828
Text
#cf2e2e
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
LESEM uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: organic, natural, hand-drawn.
Combination Mark
organic
Icon + Text
6/10
Brand Character
LESEM is warm and approachable, energetic and passionate.
first_singular
middle_school
soft
Signature Words
Design Playbook
natural, close-up, floral
natural
vibrant
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
LESEM is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by LESEM. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: organic
Brand Codes
Dark Green
Used for accents and text, evoking nature and earthiness.
Raleway
Used for headings, providing a modern and elegant look.
Zpátky ke kořenům
The brand emphasizes a return to roots and natural materials.
Sunlit Forest
The photography style features natural light filtering through a dense forest, highlighting mossy surfaces and small wildflowers.
Social Media Intelligence
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