LEATHER & STEEL FASHION
The Creator“Originální styl. Poctivé řemeslo. Česká výroba.”
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#949494
Accent
#c9c9c9
Accent
#3d3d3d
Text
#262626
Text
#6b6b6b
Accent
#fcfcfc
Background
Typography
Headings set in Marcellus SC (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
LEATHER & STEEL FASHION is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
product photography
natural
realistic
horizontal
rounded
loose
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Czech Made
Emphasis on Czech production and craftsmanship.
Lesfa Blue
Consistent use of #007cba blue in the logo and website elements.
Marcellus SC Headings
Use of Marcellus SC font for headings, creating a classic and elegant feel.
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