LETHIOR
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
LETHIOR anchors on Orange (#623921) as their primary brand signal, paired with Yellow (#515200), and accented by Red. The palette leans warm — inviting and energetic.
#623921
Primary
#515200
Secondary
#7a0000
Accent
#000000
Background
#fdfdfb
Background
#423329
Accent
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Roboto (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
LETHIOR uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
LETHIOR is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Brown
Used in the logo and website design, reflecting leather products.
Playfair Display
Used for headings, creating an elegant and sophisticated feel.
Czech Made
Emphasis on being a Czech brand.
Leather hide shape
The logo features a stylized shape resembling a leather hide with the brand name 'LETHIOR' inside.
Serif font
The brand uses a serif font for its logo and headings, giving it a classic and premium feel.
Product-focused
The photography style emphasizes the products, often featuring them prominently with a clean background.
Social Media Intelligence
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