What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
BMW Lex Auto TB anchors on Blue (#223d61) as their primary brand signal, paired with Blue (#161921), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#223d61
Primary
#161921
Secondary
#33383f
Accent
#ffffff
Background
#57575b
Accent
#c3c2c5
Accent
Typography
Headings set in Helvetica Neue LT Pro (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
BMW Lex Auto TB uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
BMW Lex Auto TB is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
BMW Lex Auto TB is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BMW Lex Auto TB. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
#82c312
Used as an accent color, particularly for calls to action.
Helvetica Neue LT Pro
Used for headings, creating a modern and clean look.
BMW
Represents the brand through association.
Car close-up
Close-up shot of a BMW car with a shallow depth of field, emphasizing the car's design and features.
Social Media Intelligence
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