Lidl Česká republika, s.r.o.
The Ruler“Lidl. To se vyplatí.”
Serves Price-conscious consumers
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Lidl Česká republika, s.r.o. anchors on a vivid Yellow (#fff000) as their primary brand signal, paired with Red (#d8141d), and accented by Blue. The palette leans warm — inviting and energetic.
#fff000
Primary
#d8141d
Secondary
#0150a9
Accent
#6c5263
Accent
#bdd1e8
Accent
#d4b61d
Accent
Typography
Headings set in LidlFontCondPro, body in LidlFontPro (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Lidl Česká republika, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, geometric.
Combination Mark
circle
Icon + Text
5/10
Brand Character
Lidl Česká republika, s.r.o. is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
product_focused, lifestyle
natural
full_color
flat
top_navigation
rounded
balanced
image_carousel
Digital Footprint
active on 5 social platforms.
Market Presence
Nationwide presence, based in DE.
DE
national
cs
Lidl Česká republika, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Lidl Česká republika, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: circle
Brand Codes
fff000
Yellow used in the logo and promotional materials.
To se vyplatí.
Tagline emphasizing value and savings.
Social Media Intelligence
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