What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Lidovky anchors on Blue (#c9d7e4) as their primary brand signal, paired with Blue (#5d6675), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#c9d7e4
Primary
#5d6675
Secondary
#fefefe
Background
#114d8a
Accent
#9bbde5
Accent
#767c64
Accent
Typography
Logo Anatomy
Lidovky uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Lidovky is formal and professional, authoritative and decisive, urgent and action-driven.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#124e8a
Used in the header and throughout the site for links and accents.
Lidovky
Short, memorable name.
Clock Logo
The Lidovky website features a distinctive clock-like logo with a red square at its center, representing the Czech Television.
Social Media Intelligence
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