Life Center logo

Life Center

The Caregiver
Community Center·Community Services·lifecenter.cz

Serves Local community members

OswaldFriendlyCommunity-focusedSupportiveWelcoming10/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

CommunitySupportInclusivityFaith

Color Intelligence

Life Center anchors on a vivid Green (#016837) as their primary brand signal, paired with Green (#dff0d8), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#016837

Primary

#f5f9f7

Background

#dff0d8

Secondary

#000000

Background

#bce8f1

Accent

#323232

Text

cool palette(2w/3c)Green · Blue · Gray

Typography

Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
OswaldHeadingsSans Serif
Aa
Open SansBodySans Serif
Aa
Ralewaysecondary_headingSans Serif

Logo Anatomy

Life Center uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Life Center is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth
90%
Enthusiasm
80%
Confidence
70%
Formality
40%
Humor
30%
Voice Person

third

Reading Level

middle_school

CTA Style

soft

Signature Words

komunitnícentrumpřátelskéaktivityprogram

Design Playbook

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

comfortable

Hero Approach

slider

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
facebook

Market Presence

Local market, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

local

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Forest Green

Signature ColorSupporting

Used as the primary color, symbolizing growth, community, and well-being.

Consistency80%
WebsiteSocial
ActiveOccasional

Oswald

Typography CodeSupporting

Used for headings, providing a modern and friendly feel.

Consistency70%
WebsiteSocial
ActiveOccasional

přátelské komunitní centrum

CatchphraseSupporting

Emphasizes the welcoming and community-focused nature of the center.

Consistency90%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook

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