What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
LIGHT WORKS anchors on a vivid Orange (#f9d6b4) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#ffffff
Background
#303030
Background
#a7a7a7
Accent
#dbdbdb
Accent
#626262
Accent
#f9d6b4
Primary
Typography
Headings set in Nudista (a sans-serif — clean, modern, and optimized for digital), body in Inter (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
LIGHT WORKS uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
LIGHT WORKS is authoritative and decisive, energetic and passionate.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Webflow, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Nudista
Used for headings, creating a modern and stylish feel.
Clean Product Shots
Well-lit, minimalist product photography showcasing the design of the lighting fixtures.
f9d5b4
Used as a background accent color, providing a warm and inviting feel.
LIGHT WORKS typography
The 'I' in 'LIGHT' is extended upwards, creating a distinctive visual element within the brand name.
Angled Cylinder
The cylindrical light fixtures with an angled top are a distinctive shape.
Social Media Intelligence
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