What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Lilly anchors on a muted Orange (#dbd3ce) as their primary brand signal, paired with Orange (#c2a08c), and accented by Yellow. The palette leans warm — inviting and energetic.
#dbd3ce
Primary
#c2a08c
Secondary
#373517
Accent
#8d654e
Accent
#7a9322
Accent
#958147
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Lilly uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Lilly is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
Built on nuxt.
Market Presence
multinational, based in US, communicating in 21 languages.
US
multinational
cs, en, de, fr, nl, pt, da, es, fi, hu, it, ja, ko, no, pl, ro, ru, sv, sk, tr, zh
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Olive Green
Used in the logo and some graphical elements, conveying a sense of health and nature.
Roboto
Used for body text, providing a modern and readable appearance.
Lilly spojuje péči s objevy
Repeated in the description, emphasizing the brand's mission.
Lilly logo font
The Lilly logo uses a distinctive script font with a flourish on the 'L'.
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