Lindt
The Ruler“Vítejte ve světe čokolády Lindt.”
Serves Chocolate lovers seeking premium indulgence
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Lindt anchors on Orange (#9f6f2c) as their primary brand signal, paired with Orange (#f4ead3), and accented by Orange. The palette leans warm — inviting and energetic.
#9f6f2c
Primary
#f4ead3
Secondary
#e3c78c
Accent
#7f7d00
Accent
#ffff00
Accent
#ebd7ad
Accent
Typography
Headings set in Optima (a serif — evoking tradition, authority, and print heritage), body in Roboto (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Lindt uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: classic, elegant.
Wordmark
rectangle
Text
3/10
Brand Character
Lindt is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
product_focused, lifestyle
soft
saturated
flat
dropdown
rounded
generous
image_carousel
Digital Footprint
active on 2 social platforms.
Market Presence
multinational, based in CH, communicating in 17 languages.
CH
multinational
cs, pt, zh, pl, fr, it, es, en, hu, de, bg, nl, nb, sv, da, fi, sk
Lindt is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Lindt. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Gold
Used for primary branding elements, specifically #9c732e.
Optima
Used for headings, providing a classic and elegant feel.
Gold Wrapper
Iconic gold wrapper for Lindt chocolates.
Lindt Script
The Lindt logo features a distinctive, flowing script typeface with elongated ascenders and descenders, giving it an elegant and premium feel.
Lindt Dragon
The Lindt logo includes a stylized dragon icon, a symbol associated with the Lindt brand.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
