Pohodárna Lipka
The Everyman“Sauna Lipka”
Serves Individuals and groups seeking relaxation and wellness experiences
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Pohodárna Lipka anchors on Yellow (#787b42) as their primary brand signal, paired with Orange (#eacfb6), and accented by Orange. The palette leans warm — inviting and energetic.
#787b42
Primary
#eacfb6
Secondary
#dbb693
Accent
#cd9c6d
Accent
#9c8858
Accent
#393a32
Text
Typography
Primary typeface: DM Serif Text.
Logo Anatomy
Pohodárna Lipka uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Pohodárna Lipka is warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, offers dark mode.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Olive Green
Dominant color in the logo and website design, evoking nature and relaxation.
DM Serif Text
Used for headings and body text, providing a classic and elegant feel.
Lipka
Reference to the linden tree, a Czech national symbol, suggesting tradition and nature.
Pohodárna
Name suggests a place of comfort and relaxation.
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