What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Litex Brno anchors on a muted Blue (#cad5e2) as their primary brand signal, paired with Blue (#154685), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#cad5e2
Primary
#154685
Secondary
#95abc6
Accent
#335e94
Accent
#6182ab
Accent
#fdfdfe
Background
Typography
Headings set in Bebas Neue (a display face — designed for headlines and visual impact), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Litex Brno uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Litex Brno is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
Product photography, Lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Brno, CZ.
CZ
Brno, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Litex Blue
Used in the logo and throughout the site, #154785
Bebas Neue
Used for headings, providing a modern and bold feel.
Founding Year 1991
Mention of the founding year and tradition of Czech manufacturing.
Litex logo font
The Litex logo uses a bold, sans-serif font with a slightly condensed appearance, and the 'EX' part is smaller and slightly raised.
Family in swimwear
The website features bright, lifestyle photography of families enjoying swimwear in a pool setting, emphasizing fun and activity.
Active family lifestyle
The website features bright, lifestyle photography of families enjoying water activities, conveying a sense of fun, health, and connection to the brand.
Social Media Intelligence
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