Lizela

The Innocent

Food & Beverage·Spices·lizela.cz

Noto SansAuthenticHandcraftedFamily-ownedQuality-focused10/12 intel

What Drives Them

🌿

The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityTraditionPersonal TouchAuthenticity

Color Intelligence

Lizela anchors on Orange (#755e3e) as their primary brand signal, paired with Orange (#ba914c). The palette leans warm — inviting and energetic.

#c9c7c8

Background

#524b51

Background

#8f8b8e

Background

#fefefe

Background

#755e3e

Primary

#ba914c

Secondary

warm palette(4w/0c)Gray · Orange

Typography

Headings set in var(--template-headings-font) (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Noto Sans— BodySans Serif

Arial— UISans Serif

var(--template-font)— navigationSans Serif

var(--template-headings-font)— HeadingsSans Serif

Logo Anatomy

Lizela uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Lizela is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Enthusiasm

80%

Warmth

75%

Confidence

70%

Formality

45%

Urgency

40%

Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

korenivybiramemanufaktury

Design Playbook

Photography

Product photography

Lighting

natural

Color Treatment

realistic

Navigation

dropdown

Call to Action

rounded

Spacing

comfortable

Digital Footprint

Built on WordPress, active on 2 social platforms.

Websitehttps://lizela.cz

Built withWordPress

Social

facebookinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

Market Scope

national

Languages

Lizela is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Lizela. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

IconText

Brand Codes

Dark Gray

Signature ColorSupporting

Used as a primary color, providing a sophisticated and natural feel.

Consistency80%

WebsiteSocial

ActiveOccasional

Noto Sans

Typography CodeSupporting

Clean and readable font used for headings and body text.

Consistency90%

Website

ActiveOccasional

Family Manufaktura

Heritage ElementSupporting

Emphasis on being a family-run spice manufacturer.

Consistency80%

WebsiteSocial

ActiveOccasional

Lizela Font

Typography CodeSupporting

The Lizela logo uses a distinctive serif font with decorative sprigs on either side.

Consistency90%

Website

ActiveOccasional

Spice Jars

Packaging CodeSupporting

The spices are packaged in small, clear glass jars with labels, often arranged in gift sets.

Consistency80%

Website

ActiveOccasional

Botanical Sprigs

Illustration Style CodeSupporting

The brand uses a simple, elegant illustration style featuring botanical sprigs and leaves.

Consistency70%

Website

ActiveOccasional

Social Media Intelligence

Facebook

Instagram

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