What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Lodě WOR anchors on a vivid Blue (#004168) as their primary brand signal, paired with Blue (#003349), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#004168
Primary
#003349
Secondary
#008383
Accent
#000000
Background
#e9e6ed
Accent
#ffba00
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Readex Pro (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Lodě WOR uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Lodě WOR is authoritative and decisive, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
product, outdoor
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Chotýčany, CZ.
CZ
Chotýčany, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
WOR Blue
Used in the logo and website headers.
Poppins
Used for headings, providing a modern and readable feel.
Lodě + Activity
Naming boats by combining 'Lodě' (boats) with their intended use (fishing, work).
Social Media Intelligence
Rybářské lodě WOR, Hracholusky. 730 To se mi líbí. Lodě WOR vyrábíme s láskou již mnoho let. Naše lodě Vám změní život.
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