Lógr magazín
The Jester“Rádi čteme a vydáváme o tom časopis. Moderně, lehce a s humorem.”
Serves Readers interested in modern culture
What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
Lógr magazín anchors on Red (#cc8694) as their primary brand signal, paired with Orange (#695d54), and accented by Gray. The palette leans warm — inviting and energetic.
#d4d4d3
Accent
#232321
Text
#cc8694
Primary
#695d54
Secondary
#e8247e
Accent
#aaaaa9
Accent
Typography
Headings set in Avenir (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Lógr magazín is energetic and passionate, simply spoken and accessible, playful and witty.
first_plural
high_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
magazín pro moderní kulturu
Tagline describing the magazine's focus.
Avenir
Modern sans-serif font used for headings, contributing to a contemporary and approachable feel.
Speech Bubble Logo
The Lógr logo is contained within a stylized speech bubble shape with hand-drawn-style lines around the edges.
LÓGR wordmark
The wordmark "LÓGR" is rendered in a bold, sans-serif typeface with a distinctive accent mark over the 'O'.
Speech Bubble
The Lógr logo is presented inside a speech bubble shape with hand-drawn style lines around it.
Lógr Font
The word "Lógr" is written in a bold, sans-serif font with a distinctive accent mark over the 'O'.
Hand-drawn Lines
The use of hand-drawn style lines around the speech bubble and in the magazine cover illustrations creates a unique visual style.
Social Media Intelligence
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