Lokál Nad Stromovkou
The InnocentServes Locals and tourists seeking traditional Czech cuisine and beer
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Lokál Nad Stromovkou anchors on a muted Orange (#8e7e6f) as their primary brand signal, paired with Orange (#68533f), and accented by Red. The palette leans warm — inviting and energetic.
#8e7e6f
Primary
#68533f
Secondary
#ca112e
Accent
#d46672
Accent
#fdf9f9
Background
#b8aea4
Accent
Typography
Headings set in Knockout (a display face — designed for headlines and visual impact), body in Apercu (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Lokál Nad Stromovkou uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Lokál Nad Stromovkou is authoritative and decisive, warm and approachable, simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ, communicating in 2 languages.
CZ
Prague, CZ
local
en, cs
Lokál Nad Stromovkou is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Lokál Nad Stromovkou. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Brown
Used for the background and text, evoking a traditional pub atmosphere.
Apercu
Used for body text, providing a clean and modern look.
Pilsner Beer
Highlights the perfectly served Pilsner beer, a Czech staple.
Genuine pub atmosphere
Repeated phrase emphasizing the authentic experience.
Letter A in star
The letter A inside a red star shape, likely representing the brand's quality or a rating system.
Floral motif
Stylized golden floral illustrations on the wooden panels, creating a distinctive art nouveau-inspired aesthetic.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
