Lokál U Caipla
The InnocentServes Locals and tourists seeking authentic Czech pub experience
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Lokál U Caipla anchors on Orange (#442a11) as their primary brand signal, paired with Orange (#5f4934), and accented by Orange. The palette leans warm — inviting and energetic.
#442a11
Primary
#5f4934
Secondary
#d3ccc6
Accent
#7d6b5a
Accent
#a29588
Accent
#e7e3e0
Accent
Typography
Headings set in Knockout (a display face — designed for headlines and visual impact), body in Apercu (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Lokál U Caipla uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Lokál U Caipla is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Candid, Food photography
natural
realistic
standard
rounded
moderate
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, headquartered in Brno, CZ, communicating in 2 languages.
CZ
Brno, CZ
local
en, cs
Lokál U Caipla is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Lokál U Caipla. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Brown
Used for the logo and website accents, evoking a traditional pub atmosphere.
Apercu
Used for headings and body text, providing a modern yet classic feel.
Honest Czech cuisine, carefully treated beer, and a neighborly atmosphere
Describes the pub's core values.
Dragon Illustration
A simple, chalk-style illustration of a dragon is visible on the wall.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
