What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
LOMAX anchors on Red (#e3241d) as their primary brand signal, paired with Green (#455c2f), and accented by Red. The palette leans warm — inviting and energetic.
#e3241d
Primary
#455c2f
Secondary
#f4adab
Accent
#ea625d
Accent
#fffefe
Background
#000000
Background
Typography
Headings set in Adjusted Arial Black (a sans-serif — clean, modern, and optimized for digital), body in eurostile (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
LOMAX uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
LOMAX is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 5 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 5 languages.
CZ
national
cs, sk, de, en, gsw
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Bright Red
Used for the logo and primary branding, #e3241d.
Adjusted Arial Black
Used for headings, providing a bold and modern feel.
Czech Manufacturer
Emphasis on being the largest Czech manufacturer.
10-year warranty
Offering a 10-year warranty on products.
Social Media Intelligence
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