Rekreační středisko Lorien logo

Rekreační středisko Lorien

The Everyman
Travel·Recreation Center·lorien.luzanky.cz

Serves Families and groups seeking recreational activities

Luzanky DisplayRelaxingFamily-friendlyNature-orientedEducational11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

CommunityLearningWell-beingNature

Color Intelligence

Rekreační středisko Lorien anchors on Red (#e04422) as their primary brand signal, paired with Orange (#5c4424), and accented by Gray. The palette leans warm — inviting and energetic.

#e04422

Primary

#736d6a

Accent

#aba8ad

Accent

#fafbfc

Background

#5c4424

Secondary

#b8945b

Accent

warm palette(4w/2c)Red · Gray · Orange

Typography

Headings set in Luzanky Display (a display face — designed for headlines and visual impact), body in Poppins (a sans-serif — clean, modern, and optimized for digital).

Aa
Luzanky DisplayHeadingsDisplay
Aa
PoppinsBodySans Serif
Aa
PoppinsnavigationSans Serif

Logo Anatomy

Rekreační středisko Lorien uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, playful.

Type

Combination Mark

Primary Shape

abstract

Contains

Icon + Text

Complexity

5/10

modernplayful

Brand Character

Rekreační středisko Lorien is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth
80%
Enthusiasm
70%
Confidence
65%
Formality
50%
Nostalgia
40%
Voice Person

third

Reading Level

middle_school

CTA Style

playful

Signature Words

rekreačnístřediskoLužánkyBrno

Design Playbook

Photography

natural, candid

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

navbar

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Next.js, active on 3 social platforms.

Built withNext.js
Social
facebookinstagramyoutube

Market Presence

Local market, headquartered in Brno, CZ.

Origin

CZ

Headquarters

Brno, CZ

Market Scope

local

Languages

cs

Rekreační středisko Lorien is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Rekreační středisko Lorien. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Primary shape: abstract

Complexity50%
modernplayful

Brand Codes

Burnt Orange

Signature ColorSupporting

Used in the logo and as a primary color throughout the website.

Consistency80%
WebsiteSocial
ActiveOccasional

Poppins

Typography CodeSupporting

Used for headings and body text, providing a modern and friendly look.

Consistency90%
Website
ActiveOccasional

Lorien

Naming ConventionSupporting

A memorable and unique name.

Consistency100%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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