What Drives Them
Puts people first. Builds trust through genuine care.
The brand emphasizes tradition, heritage, and a long-standing history, reflected in its values, personality, signature words, and key brand codes. The high nostalgia score further reinforces this focus.
Color Intelligence
The palette leans warm — inviting and energetic.
#ffffff
Background
#353535
Text
#000000
Background
#6c6c6c
Background
#a4a4a4
Background
#d3d3d3
Background
Typography
Lowchens uses PT Serif across both headings and body — a serif — evoking tradition, authority, and print heritage.
Logo Anatomy
Brand Character
Lowchens is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Hradec Králové, CZ.
CZ
Hradec Králové, CZ
national
cs
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Brand Codes
Long Tradition
References to the tradition since 1991.
Pavla Pavlíčková & Jana Ekrová
The website prominently features the names of the breeders, Pavla Pavlíčková & Jana Ekrová.
Burgundy Red
The color #cb2027 is used for headings and accents.
Noblesa Aura
The name of the breeding station, Noblesa Aura, is consistently used.
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