What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
LOXONE anchors on Green (#7cc975) as their primary brand signal, paired with Green (#67b765), and accented by Green. The palette leans cool — projecting trust and professionalism.
#7cc975
Primary
#67b765
Secondary
#315749
Accent
#4b8a58
Accent
#ffffff
Background
#7bdcb5
Accent
Typography
Headings set in Averta (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric.
icon_symbol
abstract
Icon
6/10
Brand Character
LOXONE is authoritative and decisive, energetic and passionate, technically detailed.
third
college
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
dropdown
rounded
generous
video
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Global presence, based in AT, communicating in 14 languages.
AT
global
nl, ca, cs, de, en, es, fr, hu, it, pl, sk, sl, tr, uk
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Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Loxone Green
Used extensively throughout the website for branding and accents.
Averta
Used for headings and body text, providing a modern and clean look.
Loxone Miniserver
The central control unit for their smart home system.
LOXONE wordmark
The LOXONE wordmark uses a sans-serif font with a distinctive 'X' shape.
Social Media Intelligence
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