What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Løype anchors on Orange (#a94916) as their primary brand signal, paired with Orange (#bb5c00), and accented by Blue. The palette leans warm — inviting and energetic.
#a94916
Primary
#ffffff
Background
#bb5c00
Secondary
#000000
Background
#2b3035
Accent
#e9edf2
Accent
Typography
Løype uses Metropolis across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Løype uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Løype is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Metropolis
Modern sans-serif font used for headings and body text.
Dog-related products
Focus on products for dogs.
Dog Silhouette
A brown silhouette of a sitting dog with a wagging tail is visible.
Social Media Intelligence
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