TK LTC 1927 Praha - Michle logo

TK LTC 1927 Praha - Michle

The Innocent
Sports·Tennis Club·est. 1927·ltcmichle.cz

Serves Local tennis enthusiasts

AssistantEstablishednessTraditionalCommunity-focusedFriendlyActive11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

Establishedness

The brand emphasizes its long history (founded in 1927) and tradition, creating a sense of stability and established presence in the Prague tennis community. This is reinforced by the 'heritage_element' code and the nostalgic voice profile.

SportsmanshipCommunityTraditionAccessibility

Color Intelligence

TK LTC 1927 Praha - Michle anchors on a muted Green (#cbdad5) as their primary brand signal, paired with Green (#95bdb0), and accented by Green. The palette leans cool — projecting trust and professionalism.

#cbdad5

Primary

#95bdb0

Secondary

#b1cdc4

Accent

#e9ebeb

Background

#0a6647

Accent

#589380

Accent

cool palette(0w/6c)Green · Gray

Typography

Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Assistant (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.

Aa
AssistantBodySans Serif
Aa
Playfair DisplayHeadingsSerif
Aa
Poppinssecondary_headingSans Serif

Logo Anatomy

TK LTC 1927 Praha - Michle uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: traditional, sports, geometric.

Type

Combination Mark

Primary Shape

circle

Contains

Icon + Text

Complexity

6/10

traditionalsportsgeometric

Brand Character

TK LTC 1927 Praha - Michle is warm and approachable, energetic and passionate, simply spoken and accessible.

Nostalgia
79%
Warmth
72%
Enthusiasm
68%
Confidence
61%
Formality
57%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

direct

Signature Words

teniskurtyrezervacePrahaLTC

Design Playbook

Photography

action, candid

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image_carousel

Digital Footprint

Built on WordPress.

Built withWordPress

Market Presence

Local market, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

local

Languages

cs

TK LTC 1927 Praha - Michle is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by TK LTC 1927 Praha - Michle. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: circle

Complexity60%
traditionalsportsgeometric

Brand Codes

Founding Year

Heritage ElementSupporting

References to the club's founding in 1927.

Consistency80%
Website
ActiveOccasional

LTC Blue

Signature ColorSupporting

The dark blue color (#020381) used in the logo and website elements.

Consistency70%
Website
ActiveOccasional

Playfair Display Heading

Typography CodeSupporting

Use of Playfair Display for headings.

Consistency60%
Website
ActiveOccasional

Czech Tennis

Cultural SymbolSupporting

References to Czech tennis traditions.

Consistency40%
Website
ActiveOccasional

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