LUCID, spol. s r.o.
The Innocent“výroba ozdobné bižuterie”
Serves Jewelry makers, automotive and electronics manufacturers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
LUCID, spol. s r.o. anchors on Orange (#75361e) as their primary brand signal, paired with Blue (#dbe1e4), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#75361e
Primary
#dbe1e4
Secondary
#333d51
Accent
#661b11
Accent
#22aeeb
Accent
#3d7dfe
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
LUCID, spol. s r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
LUCID, spol. s r.o. is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on joomla!, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, en
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Lucid Brown
#75361e used in the logo and as a primary color.
Jablonec nad Nisou
Reference to the region known for jewelry making.
Lucid Font
The Lucid website uses a clean, sans-serif font for its logo and headings, giving it a modern and professional look.
Clean Product Photography
The product photography features a clean, well-lit style with a white background, emphasizing the details and quality of the jewelry and components.
Social Media Intelligence
LUCID Jablonec nad Nisou, Jablonec nad Nisou. 141 To se mi líbí. Jsme ryze česká firma Lucid s.r.o. se zaměřením na výrobu lisovaných kovodílů do mnoha odvětví.
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