What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
The palette balances warm and cool tones.
#505059
Background
#9e9ea3
Background
#e0e0e0
Background
#282832
Background
#b9b9b9
Background
#ffffff
Background
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
LUKA racing is authoritative and decisive, warm and approachable, energetic and passionate.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
LUKA racing is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by LUKA racing. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Action shots of horses
Dynamic photos of horses racing and training.
Individuální přístup ke každému koni
Emphasizes personalized care for each horse.
Hexagon Grid
A pattern of outlined hexagons in orange and green colors is used as a visual motif.
Social Media Intelligence
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