Lukáš Vrbický Photo & Filming
The CreatorServes Couples, Businesses
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Lukáš Vrbický Photo & Filming anchors on a vivid Red (#ed143d) as their primary brand signal. The palette leans warm — inviting and energetic.
#ed143d
Primary
#ffffff
Background
Typography
3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Lukáš Vrbický Photo & Filming is authoritative and decisive, warm and approachable, energetic and passionate.
first_singular
high_school
direct
Signature Words
Design Playbook
candid, natural, documentary
natural
full_color
flat
top
rounded
comfortable
video
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Regional presence, headquartered in Trutnov, CZ.
CZ
Trutnov, CZ
regional
cs
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Brand Codes
Lukáš Vrbický
The brand is built around the individual photographer/videographer.
ed143d
Used for highlights and accents, creating a sense of energy and passion.
Martel Sans
Used for headings, providing a modern and stylish look.
Social Media Intelligence
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