What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Luky Koliha anchors on a vivid Green (#00e25a) as their primary brand signal, paired with Blue (#3b88ff), and accented by Orange. The palette balances warm and cool tones.
#00e25a
Primary
#3b88ff
Secondary
#fcaf00
Accent
#dedfdf
Background
#000000
Background
#fcfcfc
Background
Typography
Logo Anatomy
Luky Koliha uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Luky Koliha is authoritative and decisive, warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
Product shots, Studio lighting
studio
full_color
dropdown
rounded
clean
image
Digital Footprint
Built on Shoptet.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Luky Koliha
The brand is named after its founder, Luky Koliha.
Traditional Craftsmanship
Emphasis on traditional Czech bow-making techniques.
Czech Origin
References to Czech origin and tradition.
Product Naming
Products are named using descriptive terms related to archery and wood.
Arrowhead Logo
The logo features a stylized arrowhead with a stylized animal figure incorporated into the design.
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