What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Luma Terra Prague anchors on a vivid Orange (#fbba0a) as their primary brand signal, paired with Green (#606d28), and accented by Orange. The palette leans warm — inviting and energetic.
#ffffff
Background
#fbba0a
Primary
#606d28
Secondary
#000000
Background
#4f4841
Accent
#231915
Accent
Typography
Headings set in Matahari-SemiBold (a sans-serif — clean, modern, and optimized for digital), body in Matahari-Regular (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Luma Terra Prague uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Luma Terra Prague is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
en
Luma Terra Prague is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Luma Terra Prague. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Olive Green
Used in the logo and some design elements.
Matahari
Unique font used for headings, giving a modern and slightly quirky feel.
Brand new hostel in the heart of Prague
Appears in the title tag.
LUMA TERRA font
The LUMA TERRA logo uses a distinctive sans-serif font with a unique 'Å' character.
Prague cityscape
The website features a photography style that captures the beauty of Prague's cityscape at dusk or dawn, creating a warm and inviting atmosphere.
Social Media Intelligence
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