Lupa Real logo

Lupa Real

The Ruler

Lupa Real – pronájem a prodej prestižních a luxusních bytů a domů

Real Estate·Real Estate Agency·est. 2016·lupareal.cz

Serves High-net-worth individuals seeking luxury properties

tk-proxima-nova-n7SophisticatedProfessionalReliableExclusive11/12 intel

What Drives Them

👑
The Ruler

Commands authority and sets the standard for the category.

LuxuryPrestigeQualityTrustExclusivity

Color Intelligence

Lupa Real anchors on a vivid Blue (#77b2f9) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.

#cfcfcf

Accent

#858585

Accent

#fafafa

Background

#77b2f9

Primary

#75736d

Accent

#000000

Background

warm palette(5w/1c)Gray · Blue

Typography

Headings set in tk-proxima-nova-n7 (a sans-serif — clean, modern, and optimized for digital), body in tk-proxima-nova-n4 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
tk-proxima-nova-n7HeadingsSans Serif
Aa
tk-proxima-nova-n4BodySans Serif
Aa
ArialUISans Serif
Aa
adellesecondary_headingSerif

Logo Anatomy

Lupa Real uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Lupa Real is formal and professional, authoritative and decisive.

Confidence
80%
Formality
70%
Enthusiasm
60%
Technicality
50%
Exclusivity
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

pronájemprodejprestižníchluxusníchbytů a domů

Design Playbook

Photography

Real estate photography, Interior design photography

Lighting

natural

Color Treatment

realistic

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

clean

Digital Footprint

active on 1 social platform.

Social
facebook

Market Presence

Regional presence, based in CZ.

Origin

CZ

Market Scope

regional

Languages

cs

Lupa Real is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Lupa Real. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Steel Blue

Signature ColorSupporting

Used as an accent color throughout the website, providing a modern and professional feel.

Consistency70%
Website
ActiveOccasional

Proxima Nova

Typography CodeSupporting

Used for headings and body text, providing a clean and modern look.

Consistency85%
Website
ActiveOccasional

LUPAREAL wordmark

Typography CodeSupporting

The LUPAREAL wordmark uses a bold, sans-serif typeface with a slight gradient effect, giving it a modern and professional look.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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