lustik.cz
The Jester“Oblečení pro děti. Ručně šité v Krkonoších. ”
Serves Parents of young children
What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
lustik.cz anchors on a muted Blue (#dee4e7) as their primary brand signal, paired with Blue (#839aa6), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#dee4e7
Primary
#839aa6
Secondary
#597888
Accent
#b3c1c9
Accent
#a0b2bb
Accent
#ffffff
Background
Typography
Headings set in Figtree (a sans-serif — clean, modern, and optimized for digital), body in var(--fontFamily) (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
lustik.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
lustik.cz is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Orange
Used as a primary accent color throughout the site, #ff9700.
Ručně šité v Krkonoších
Emphasis on handmade clothing in the Krkonoše region.
Figtree
Used for headings and body text, providing a modern and clean appearance.
Double O
A stylized icon featuring two vertical rectangles next to two circles, arranged in a 2x2 grid.
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