M-Hockey
The Ruler“M-Hockey | Hokejová výstroj - brusle, hokejky, helmy”
Serves Hockey players of all levels
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
M-Hockey anchors on Blue (#3a3184) as their primary brand signal, paired with Blue (#7c74ac), and accented by Purple. The palette leans cool — projecting trust and professionalism.
#3a3184
Primary
#7c74ac
Secondary
#bfb6d1
Accent
#e41f25
Accent
#cb5c6f
Accent
#d6d5d7
Background
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
M-Hockey uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: sporty, dynamic, modern.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
M-Hockey is authoritative and decisive, energetic and passionate, technically detailed.
third
high_school
urgent
Signature Words
Design Playbook
product, action
natural
full_color
flat
horizontal
rounded
moderate
image_carousel
Digital Footprint
Built on Shoptet.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
M-Hockey is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by M-Hockey. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Deep Blue
Used for the logo and key elements, conveying strength and reliability.
Exo 2
Modern and sporty font used for headings, creating a dynamic feel.
M-Hockey
Simple and direct, clearly indicating the brand's focus on hockey equipment.
Hockey Player Silhouette
A stylized silhouette of a hockey player in action, used as part of the logo and potentially elsewhere on the site.
M Hockey Font
The use of a bold, sans-serif font for the "M" and "Hockey" text, with "Hockey" in a contrasting color and slightly different style.
M Hockey Logo Font
The specific font used for the 'M Hockey' text in the logo, with 'Hockey' in red and a distinct style.
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