M-Hockey logo

M-Hockey

The Ruler

M-Hockey | Hokejová výstroj - brusle, hokejky, helmy

Sports Equipment·Sports·m-hockey.cz

Serves Hockey players of all levels

Source Sans 3ReliablePracticalFocusedEnthusiastic11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityPerformanceCustomer SatisfactionExpertise

Color Intelligence

M-Hockey anchors on Blue (#3a3184) as their primary brand signal, paired with Blue (#7c74ac), and accented by Purple. The palette leans cool — projecting trust and professionalism.

#3a3184

Primary

#7c74ac

Secondary

#bfb6d1

Accent

#e41f25

Accent

#cb5c6f

Accent

#d6d5d7

Background

cool palette(2w/4c)Blue · Purple · Red · Gray

Typography

Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Source Sans 3BodySans Serif
Aa
Exo 2HeadingsSans Serif
Aa
ArialUISans Serif

Logo Anatomy

M-Hockey uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: sporty, dynamic, modern.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

sportydynamicmodern

Brand Character

M-Hockey is authoritative and decisive, energetic and passionate, technically detailed.

Confidence
90%
Enthusiasm
80%
Technicality
70%
Urgency
60%
Warmth
50%
Voice Person

third

Reading Level

high_school

CTA Style

urgent

Signature Words

hokejovávýstrojbruslehokejkyhelmy

Design Playbook

Photography

product, action

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image_carousel

Digital Footprint

Built on Shoptet.

Built withShoptet

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

M-Hockey is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by M-Hockey. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
sportydynamicmodern

Brand Codes

Deep Blue

Signature ColorSupporting

Used for the logo and key elements, conveying strength and reliability.

Consistency80%
Website
ActiveOccasional

Exo 2

Typography CodeSupporting

Modern and sporty font used for headings, creating a dynamic feel.

Consistency85%
Website
ActiveOccasional

M-Hockey

Naming ConventionSupporting

Simple and direct, clearly indicating the brand's focus on hockey equipment.

Consistency100%
Website
ActiveOccasional

Hockey Player Silhouette

Illustration Style CodeSupporting

A stylized silhouette of a hockey player in action, used as part of the logo and potentially elsewhere on the site.

Consistency90%
Website
ActiveOccasional

M Hockey Font

Typography CodeSupporting

The use of a bold, sans-serif font for the "M" and "Hockey" text, with "Hockey" in a contrasting color and slightly different style.

Consistency80%
Website
ActiveOccasional

M Hockey Logo Font

Typography CodeSupporting

The specific font used for the 'M Hockey' text in the logo, with 'Hockey' in red and a distinct style.

Consistency80%
Website
ActiveOccasional

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