MacBookarna.cz
The Everyman“Apple bazarová Jednička - Nové i použité za Super ceny”
Serves Individuals looking for affordable Apple products
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
MacBookarna.cz anchors on a vivid Blue (#007aff) as their primary brand signal, paired with Blue (#005bbb), and accented by Gray. The palette balances warm and cool tones.
#1f1f1f
Text
#010101
Background
#dee0e3
Accent
#ffffff
Background
#007aff
Primary
#005bbb
Secondary
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Inter (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MacBookarna.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MacBookarna.cz is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
MacBookarna.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MacBookarna.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Blue (#55b5e2)
Used as a primary accent color in the logo and website design.
Inter
Used for headings and body text, providing a modern and readable look.
Descriptive Naming
The brand name includes 'MacBookarna', clearly indicating the product category.
Snail and hourglass
The image uses a snail to represent slow performance and an hourglass to represent loading or waiting, creating a visual metaphor for computer issues.
Apple silhouette
The Apple logo silhouette is used as a distinctive shape, representing the brand's association with Apple products.
MacBookarna logo
The logo features a stylized apple with a bite taken out of it, rendered in a bright blue color, combined with the company's name in a sans-serif font.
Social Media Intelligence
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