Macela, s.r.o.
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Macela, s.r.o. anchors on a muted Orange (#e3dbcc) as their primary brand signal, paired with Orange (#7b6b50), and accented by Orange. The palette leans warm — inviting and energetic.
#e3dbcc
Primary
#7b6b50
Secondary
#eb9b1c
Accent
#2b2924
Text
#eab53c
Accent
#0b88d4
Accent
Typography
Headings set in var(--ws-heading-1-font-family) (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Macela, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Macela, s.r.o. is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
Macela, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Macela, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Gold
Used as an accent color, conveying reliability and quality.
Noto Sans
Used for body text, providing a clean and readable appearance.
Excavator Icon
A stylized yellow and black excavator icon is used as part of the logo.
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