What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Maceshka.cz anchors on a muted Orange (#d3ccc6) as their primary brand signal, paired with Blue (#45465d). The palette leans cool — projecting trust and professionalism.
#e0e0e1
Background
#d3ccc6
Primary
#45465d
Secondary
#b9b9bd
Background
#605f69
Background
#ffffff
Background
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Maceshka.cz uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: minimalist, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Maceshka.cz is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
product, lifestyle
natural
realistic
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on myshoptet, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Maceshka.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Maceshka.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Family Business
Highlights being a Czech family business
#272734
Dark grey used for text and background elements
Raleway
Used for headings, creating a modern and clean feel
Czech Family Business
Emphasizes the brand's origin as a Czech family business creating baby products
Maceshka font
The brand name "maceshka" is written in a distinctive serif font with rounded terminals.
Pansy icon
A stylized pansy flower icon appears above the brand name.
Line drawing icons
The website uses simple line drawings to represent concepts like 'certified materials' and 'Czech production'.
Social Media Intelligence
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