MACH Motors - KGM (SsangYong)
The Everyman“KGM SUV specialista z Koreje”
Serves Families and individuals seeking reliable and affordable SUVs
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
MACH Motors - KGM (SsangYong) anchors on a muted Blue (#2c2a4a) as their primary brand signal, paired with Blue (#667085), and accented by Gray. The palette balances warm and cool tones.
#2c2a4a
Primary
#000000
Background
#ffffff
Background
#d7d7d7
Accent
#667085
Secondary
#eaecf0
Accent
Typography
Headings set in OpelNextBold (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MACH Motors - KGM (SsangYong) uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MACH Motors - KGM (SsangYong) is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in KR.
KR
national
cz
MACH Motors - KGM (SsangYong) is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MACH Motors - KGM (SsangYong). All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#2c2a4b
Dark purple used for the header and accents, creating a modern and sophisticated feel.
Roboto
Used for body text, providing a clean and readable experience.
KGM
Using KGM as a primary identifier for SsangYong.
Korando font
The 'Korando' wordmark uses a specific sans-serif font with rounded terminals, giving it a modern and slightly playful feel.
SUV in nature
The photography style features the SUV driving on a dirt road in a natural, rural setting, often with a sunset or golden hour lighting, suggesting adventure and capability.
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