What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
MAC nože anchors on a vivid Red (#e70e19) as their primary brand signal, paired with Red (#c99da0), and accented by Blue. The palette leans warm — inviting and energetic.
#e70e19
Primary
#c99da0
Secondary
#38b1ec
Accent
#fcfcfc
Background
#505050
Accent
#dee2e6
Accent
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Work Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MAC nože uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MAC nože is authoritative and decisive.
first_plural
high_school
direct
Signature Words
Design Playbook
product photography, studio lighting
studio
natural
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Pink Accent
The bright pink (#e83e8c) is used for key buttons and accents, providing a modern and eye-catching element.
Work Sans Body Text
The use of Work Sans for body text creates a clean and readable experience.
Series-Based Product Names
Products are categorized and named based on their series (e.g., Damascus, Professional, Chef), creating a structured product catalog.
Clean Product Photography
Product photos are well-lit and feature the knives against a neutral background, emphasizing their design and quality.
Japanese Craftsmanship
The brand emphasizes the origin and craftsmanship of Japanese knives, appealing to customers who value quality and tradition.
Sharp Knife Focus
The photography style emphasizes the sharpness and polished surface of the knives, often arranged in a row with a dark background to highlight their metallic sheen.
MAC Logo
The MAC logo features a stylized, slightly italicized sans-serif font with the 'A' in red and a blue line underneath.
Sharp Knife Photography
The knives are photographed with a dark background and sharp focus, highlighting the blade's details and craftsmanship.
Social Media Intelligence
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