MaFiJa
The Creator“oblečení pro děti i mamky”
Serves Mothers with young children
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
MaFiJa anchors on a muted Pink (#885566) as their primary brand signal. The palette leans warm — inviting and energetic.
#885566
Primary
#cecece
Background
#484848
Text
#949494
Background
#757575
Background
#b1b1b1
Background
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
MaFiJa uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MaFiJa is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Shoptet, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
MaFiJa is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MaFiJa. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Eggplant
Used for headings and accents, providing a unique and slightly sophisticated feel.
Poppins
Used for headings and key text, providing a modern and friendly feel.
Descriptive Product Names
Products are named with simple, descriptive terms like 'Látková plena' (Cloth Diaper) and 'Kojicí triko' (Nursing Shirt).
Handwritten logo
The logo features a handwritten style font with the brand name 'MaFiJa' and the tagline 'Ušito s láskou v Čechách' (Sewn with love in Czechia).
Social Media Intelligence
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