MAFRA, a.s.
The Innocent“Mediální skupina MAFRA. Tradiční tituly i nová progresivní média. Papírová periodika, multimedia, internet i tiskárny. Odpovědná novinářská práce i kvalitní zábava. A perfektní znalost českého trhu.”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
MAFRA, a.s. anchors on a vivid Red (#e20124) as their primary brand signal, paired with Blue (#31324b), and accented by Red. The palette leans warm — inviting and energetic.
#bfbdbf
Background
#e20124
Primary
#31324b
Secondary
#e198a4
Accent
#868588
Accent
#e1dfe0
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Ubuntu (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MAFRA, a.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, corporate.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
MAFRA, a.s. is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
MAFRA, a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MAFRA, a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Bright Red
Used for the logo and accents, creating a sense of urgency and importance.
Ubuntu
Used for headings and body text, providing a clean and modern look, conveying professionalism.
Tradiční tituly i nová progresivní média
Highlights the company's mix of traditional and modern media.
MAFRA wordmark
The wordmark uses a sans-serif font, with 'mafra' in red and the rest of the name in gray.
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