Sportovní klub Malšovka logo

Sportovní klub Malšovka

The Everyman
Hospitality·Bar·malsovka.makro.bar

Serves Local sports enthusiasts

Open SansCommunity-focusedRelaxedFriendly10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

CommunityRelaxationEntertainment

Color Intelligence

Sportovní klub Malšovka anchors on Orange (#e0d0c6) as their primary brand signal, paired with Orange (#a69b8b), and accented by Orange. The palette leans warm — inviting and energetic.

#e0d0c6

Primary

#a69b8b

Secondary

#705a51

Accent

#433030

Accent

#6788b2

Accent

#365078

Accent

warm palette(4w/2c)Orange · Red · Blue

Typography

Headings set in Pacifico (a handwritten style — projecting personality and human warmth), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
PacificoHeadingsHandwritten
Aa
Robotosecondary_headingSans Serif

Logo Anatomy

Sportovní klub Malšovka uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Sportovní klub Malšovka is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.

Enthusiasm
88%
Warmth
79%
Confidence
66%
Humor
55%
Nostalgia
35%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

pohodazahrádkaoslavacateringatmosféra

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
facebook

Market Presence

Local market, headquartered in Hradec Kralové, CZ, communicating in 2 languages.

Origin

CZ

Headquarters

Hradec Kralové, CZ

Market Scope

local

Languages

en, cs

Sportovní klub Malšovka is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Sportovní klub Malšovka. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Steel Blue

Signature ColorSupporting

Used in the navigation bar and other prominent elements.

Consistency70%
WebsiteSocial
ActiveOccasional

Pacifico

Typography CodeSupporting

Used for headings, giving a casual, handwritten feel.

Consistency60%
Website
ActiveOccasional

Czech Hospitality

Cultural SymbolSupporting

References to local Czech culture and hospitality traditions.

Consistency50%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook

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